The phrase "a bid to diversify" is correct and usable in written English.
It can be used when discussing efforts or attempts to broaden or expand variety in a particular context, such as business, investments, or product offerings.
Example: "The company launched a new marketing campaign as a bid to diversify its customer base and reach new demographics."
Alternatives: "an effort to diversify" or "a move to diversify".
In a bid to diversify, the company said Tuesday that it would form a holding company with the Japan Air Systems Company, the country's third-largest airline.
In a bid to diversify its supplies, Valero, which has 15 refineries in the United States, Aruba and Canada, has recently bought a handful of ethanol refineries.
In 2013 the then head of Saudi intelligence said his country would be forging security relationships with other Muslim countries in a bid to diversify its alliances.
CNN MONEY American Realty to Buy Portfolio From GE Capital | American Realty Capital Propertieses has agreed to buy a portfolio of 471 lease properties from GE Capital for $807 million in a bid to diversify its revenues, Reuters reports.
Earlier on Monday, VT raised its own bid for Mouchel, lifting hopes it would clinch a £330 million deal for the infrastructure support services group as part of a bid to diversify beyond the defense industry.
In a bid to diversify its revenue streams, the company said on Thursday that PayPal was buying Xoom Corporation for about $890m in cash to accelerate its entry into the $600bn global remittance market.
Sisi and Egyptian Foreign Minister Nabil Fahmy made a rare high-level visit to Moscow in an apparent bid to "diversify" Cairo's diplomatic allegiances.
However there is more at stake than a new interest in heritage or a desire to attract tourists as part of the kingdom's bid to diversify its overwhelmingly oil-reliant economy.
Steps to support the quality of future growth have included tax cuts for small businesses — which the government is eager to promote in its bid to diversify business activity — and instructions to companies in certain sectors to cut excess production capacity.
They also announced plans to create a A$20bn medical research fund in a bid to help diversify its economy away from its reliance on mining.
In addition, several networks have used their platform to connect franchisees to private and public health insurance companies in a bid to help diversify sources of revenue for franchised businesses.
