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We believe this strategy will help create a better value proposition for both existing and new customers.
Hosting and consulting opportunities will also be available, as specialised companies can provide a better value proposition for cities wishing to open their data using this API.
While Uber and Ola are both targeting rapid growth in India, Singla believes Jugnoo will be able to set itself apart by offering a better value proposition for drivers and repeat customers.
But turning the Apple TV into a platform with access to a broader content library is a key step in making it a better value proposition for consumers: AirPlay is a good selling point, but content options are more plentiful on other devices, even given the fact that the iTunes library is among the largest for digital video.
Having made large investments in consumer products like Hoot Suite, Peel, and Pulse, as well as enterprise companies like Bromium and Nutanix, Sinha keeps his filters relatively simple, looking for founders with what he describes as "an edge" to either offer a better value proposition for an existing market or an entirely new idea that could form an entirely new market.
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"But by the end of 2007, domestic REITs started to look like a better value proposition".
Longer-term munis offer a better value proposition than those with short maturities.
And Big Blue is losing to focused upstarts who offer companies a better value proposition.
In exchange, Nissan offered a better value proposition with a starting price before incentives of just $30,000.
Adding a specific value: Everyone's real estate project is "the next great thing". There's always someone with a better value proposition, at least on paper.
In many ways, this is a much better value proposition for entrepreneurs, especially those taking their first swing in this game.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com