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While building capabilities is hard, there is a silver lining; if well-built, they can be difficult for others to imitate and provide a basis for competitive advantage.
These six marketing capabilities considered in this study capture both the importance and the effectiveness aspect, because a capability that is important and effective can serve as a basis for competitive advantage (Vorhies and Harker 2000).
There is a great deal of business management literature on the benefits of the smooth transfer of knowledge and skills into and within organisations where 'knowledge embedded in the interactions of people, and tasks provides a basis for competitive advantage in firms' (Argote and Ingram 2000:150).
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Porter (1985) identified the central importance for a firm of managing what he called its supply chain as a basis for creating competitive advantages.
As an instrument of economic policy, it provides a treaty basis for competitive international transactions.
Finally, firms are able to retain control over their designs and hence, make it a basis for a sustainable competitive advantage only when the design is positioned as an obligatory passage point.
If even 20% of consumers become more discriminating about their health care spending by choosing an HSA plan, the basis for competitive advantage will shift from scale to delivering high-quality care at a reasonable price.
The use of molecular modeling to delineate the structural basis for competitive inhibition of Stat3 SH2/pY-peptide binding by our compounds identified the hydrophobic binding site as a selectivity filter.
One major reason for this low volume of cross country flows is the lack of accurate information as the basis for competitive behavior.
Our premise is that competition is the wrong kind of imaginary; that we are trapped by an idea of the externally competitive city as a basis for economic success.
These networks provide a basis for sharing and jointly developing knowledge and innovations, thus creating competitive advantage for (some) firms in the value chain.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com