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The 12-month offer is a better offer (B) with a longer duration than the baseline offer (A).
For example, in the baseline offer (Group A), the take-up rates of the first three contracts, having 0% in PR, are at least 2.34% (8.98% in A3 6.64% in A4) higher than the offers with 1.9% in PR.
The large difference between this offer (C) and the baseline offer (A) comes from ΔEFX balance.
There is no significant effect in spending and payment, which is similar to baseline offer (A).
The coefficient paths for ΔEFX balance are different from the ones of the baseline offer (A).
This type of offer (C) is attractive to consumers than the baseline offer (A) because there is no maximized BT fee.
Paying attention to the response to the BT offer with 12-month PD, this study observes the almost same effect as found in the baseline offer (A) except the following aspects.
In the baseline offer group (A), the offer significantly impacts customers' behavior in the examined bank.
ΔPB balance coefficients decrease for FFL and increase for PR, which are consistent with the baseline offer and exhibit a similar trend to the ΔCCC balance.
This is different from the baseline offer on the baseline offer (A).
These are: the cover page (Additional file 7 ) for the questionnaire pack sent at baseline offer parents/guardians the opportunity to enter a prize draw for an iPad.
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