But for the artists who aren't writing what's in the mainstream, the addition of streaming services has been a huge boon in terms of helping them reach a larger audience, build a bigger fan base and, perhaps, even get discovered by labels.
But it wants to establish a global supply base and perhaps show the Chinese a thing or two about manufacturing.
If they are lucky, they end up with some notoriety, a new national fundraising base, and perhaps a show on cable TV.
"We felt like we had to mobilise to help the factory get more customers, and to get a larger client base and perhaps maybe improve its own capacities and its ability to get more machines.
It was not the sort of parabolic blast that had made Hafner one of the American League's most feared hitters in recent years, but it was a base hit, and perhaps that should have been reward enough for a slumping slugger.
Tony Abbott, drained of authority but determined to hold his job, is racing around the country saying things he thinks will please his backbench and his party's base and perhaps elicit a bounce in the opinion polls, although, as we have seen, that doesn't always follow.
The knockout dented Pacquiao's fearsome reputation, but it didn't shrink his fan base, and perhaps it also made him a more attractive opponent to Mayweather, whose calculating style entails a shrewd ability to assess risk and reward.
He is a formidable campaigner, has kept in good touch with his base and, perhaps most important, has chosen to run at large rather than in a ward.
Many right-wing Republicans have warned that such actions would severely damage Boehner's support among the base, and perhaps doom his speakership.
Between us, we could have covered all the bases, and perhaps as a team we would have retained our competitive edge and hence our enthusiasm.
