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"a bait" is correct and usable in written English.
You could use it when referring to something that is meant to draw someone in or lure them into a particular action, as in the following example: The car salesman offered me a great deal, but I sensed it was just a bait to get me to finance a more expensive car.
Exact(51)
It looked like a bait and switch.
But it's also a bait and switch.
But it's a bait and switch.
They suspended a bait at the opening of each cistern.
"They felt there had been a bait and switch.
"I knew it was a bait and trap".
Similar(7)
"It feels kind of like a bait-and-switch".
"It was a bait-and-switch," Mr. Harris said.
Everyone likes a bait-and-switch, don't they?
"It's a bait-and-switch," Mr. Cherry said.
Until recently, banks made money off checking accounts through, essentially, a bait-and-switch.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com