Meanwhile Mrs Prada – the living, breathing personification of the word zeitgeist – sent out invitations to view her new collections (notice the plural).
While it has a handful of shows, none of them have really caught the zeitgeist.
"To me it's not unexpected, I think she's kind of going with the zeitgeist in terms of how she campaigns," Zaid Jilani, a progressive writer, told the Guardian.
If you fill your card, it means we have a stone-cold zeitgeist on our hands.
That maybe true, but this after all is motorsport – a world that perpetually trails so far behind the zeitgeist, it should by rights have been swept up by the broom wagon decades ago.
Aside from Wendy's "Tena Lady moment" there's not much zeitgeist surfing to be done here, which actually serves to heighten the timeless Pinteresque intensity of the piece (yes, the word "piece" actually feels suitable this week).
"When I see my young friends opening another food market or something similar, they seem to be strangely out of touch with this new zeitgeist," said Tsentsiper.
Woolley and Karlsen have done something important and their film is radiating in the zeitgeist: feminism is stirring again and the chronicle of those nice, dangerous women is being aired all over the place – in cinemas, schools, blogs and on the streets.
It was ever so, of course – Hollywood has long struggled with capturing the zeitgeist.
Their Look Back In Anger adaptation was a flop but Saltzman and Woodfall caught the fleeting zeitgeist – and hit paydirt – with Saturday Night And Sunday Morning, making a star of Albert Finney.
To twerk or not to twerk may be the zeitgeist question, but whatever answer you come up with, you're still telling women how they should present their own bodies.
