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Your prospect wants to go from their 'present island' to their 'future island'.
Your prospect isn't just interested in financial advice.
Your prospect must see you as an ally, not an adversary.
"With Google, your prospect could be anyone from a student to a competitor to a chief technology officer.
"Start getting real with your prospect and client databases.
How long have they been a supplier to your prospect?
A bad rap will hurt more than your prospect pool.
Imagine that you are a doctor and your prospect is the patient.
Homogenize your prospect list and customer base, and you can reduce variance in your offerings.
Remember, your prospect wants to end up on their 'future island'.
Go the extra mile to show your prospect and clients that you're a trusted resource.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com