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Who? Why?
WHEN stung by tragic events we naturally ask some simple questions: who, why, how?
So, an edible fragrance that you spray on to your drink to make it taste like something else comes with all sorts of questions: mainly who, why and how?
And let's face it, EIF money is virtually free, who why not?
An autoplaying advertisement for Verizon's shitty media software pack when I plug in my Droid X? Who? Why?
If hordes of baby boomers are willing to spend up to $250 a seat for a nostalgic evening out with vestiges of The Who, why shouldn't graybeard Pete Townshend play "My Generation" for them one more time?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com