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Browaeys and Price (2008 105) developed Kluckholn and Strodtbeck's (1961) "I" versus "we" dimension, where " I" represents the encouragement of independence and individualism and the pursuit of personal goals and achievements, and "we" represents the promotion of conformity and collectivism.
His "we" represents what he calls his team, starting with right-hand man Michael Greller, his regular caddie with the remarkable local connection.
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"We're the representatives of the employees we represent".
We represented America.
"We represent a charity".
We represent constituents.
"We represent the Army.
We represent the people".
"We represent our country".
"We represented and defended Citi.
"To others, we represent revenue.
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