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This is an easily verifiable claim, one that anyone can check.
At the moment he is using Politifact and NewsTrust APIs as his sources, and has a system of breaking down articles into snippets, which are essentially chunks containing a verifiable claim and some context.
It means millennials will be more likely to buy from you and continue engaging with you if you have some verifiable claim to giving back to the community, or investing in an important issue, such as donating to a specific cause, volunteering with your employees on the weekends, or simply "going green" to protect the environment.
Let's deconstruct another easily verifiable claim in this CNN report.
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ACCURACY -- The advertisement makes no verifiable claims.
ACCURACY -- This spot makes no verifiable claims.
The second ad does not make any verifiable claims.
BP posted a fact sheet on its Web site saying it will take responsibility for the spill cleanup as well as provide compensation for "legitimate and objectively verifiable" claims for property damage, personal injury and commercial losses.
It would process and adjudicate migrants in the border region relatively quickly (in days or weeks, not months or years), admit those with serious and verifiable claims, and deny and deport those without them.
One of the other gripes of the existing media industry is that they are expected to make verifiable claims about the advertising reach of particular channels, publications or websites, but the digital platforms are not.
Adam, your statement "BP is committed to pay legitimate and objectively verifiable claims for other loss and damage caused by the spill – this may include" ends with the words "may include" which means that their word is as good as the integrity Berkeley no longer has since they sold out to BP control of their research.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com