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Value proposition
noun
The benefit (such as profit or convenience) offered by an organisation's product or service.
Exact(59)
How: What is your unique value proposition?
"It's a value proposition," Joseph Feshbach said.
Jaguar is pushing the value proposition.
That same value proposition still exists".
This is the shared value proposition".
This, in turn, will change the value proposition we derive.
Today, the value proposition, as they say, is simple.
That is a value proposition in step with the times.
"The primary value proposition is protection of family and property.
"These plans bring a new value proposition to wireless customers.
But there has been a recognition of the value proposition".
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