In theory, a channel like Starz makes a valuable proposition for media companies who want to compete in the pay-TV space.
Ask yourself, "What is the single most important insight to acquire or valuable proposition to test?" Not the top two or the top three; the most important.
Thanks to RET, executives realized within a week that the most successful ads focused on a "Schwim Free" offer giving anyone with a Schweppes Abbey Well bottle cap free entry on Mondays to a public indoor swimming pool (a valuable proposition in a climate where it's often too cool to swim outdoors).
Providing a frictionless checkout experience for customers is an extremely valuable proposition for merchants, as order abandonment is frequently cited as the top issue in e-commerce.
It's basically a way to get up to speed on various candidates in a few seconds, a valuable proposition in this era of always-on news.
And, as Waze has proven, crowdsourced 'realtime' traffic data, coupled with enough users, can be a valuable proposition, so this could be the basis for any acquisition.
Faced with ship or get off the pot, Google will do whatever it needs to do to establish its platform as a unique and valuable proposition.
And of course, being partners with Microsoft means having access to its sales team, a highly valuable proposition in itself for a startup like InsideSales.
Whether you think VR is the future, a flash in the pan or somewhere in-between, it's hard to deny that at least for the next couple of years, lowering the barrier to entry is a valuable proposition.
Computer simulation techniques have provided insight into several raised questions, such as thermodynamics or conformational dynamics of early oligomer formation [28] [40] and additionally have made valuable mechanistic propositions [41] [48].
