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"Total rubbish," he said.
Total rubbish, of course.
Total rubbish every time the Telegraph leads with a tale about admirals distraught because an aircraft carrier is up for the chop.
Total rubbish, said the London police on Tuesday.
It's all total rubbish.
"That's total rubbish," he says.
Martin Corry It's total rubbish.
Guess what: it's total rubbish.
Or it could all be total rubbish.
Then you realise it's… total rubbish".
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This was the corporate buzzword of the late 1980s; cynics suggested that as no one would own up to Total Mediocrity or Total Rubbish Management, the phrase rang false.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com