That left-brain orientation served them well, but today's insights teams must think holistically, exercising creative, right-brain skills as well.
In the 1980's insights from chemical engineers and occupational toxicology were combined to develop PBPK/PT models to support risk assessment with methylene chloride and other solvents.
Like an increasing number of blind artists, Mr. Eckert — who was not selected for this year's "Insights" but has shown there five times before — has often exhibited alongside sighted artists.
Besides tackling misconceptions, this year's insights also shed light on the importance of social connections an evergreen theme for Greater Good and what connection actually looks like in today's diverse and technological society.
A decade later, Szilard's insight was used to build the bomb.
Einstein, too, was skeptical about nuclear energy—splitting atoms at will, he said, was "like shooting birds in the dark in a country where there are only a few birds". A decade later, Szilard's insight was used to build the bomb.
Working shoulder-to-shoulder with marketing and insights leaders from organizations like P&G, IBM, Visa, Google, PepsiCo and American Express, our team understands today's consumer insights needs — from foundational understanding to hot-off-the-press tools and systems.
In 1947, Slonimsky's insights were released as a book, "Thesaurus of Scales and Melodic Patterns," which would go on to become an important musical influence for composers from John Coltrane to Frank Zappa.
Sharon Crasnow (2013, 2014) suggests that Pohlhaus's insight about struggling-with can be developed into a more nuanced account of social/political values and negotiated shared interests.
Mount et al. (2007) share Victor Frankl's insight that some people (though not all) may even finding meaning in the actual suffering itself.
