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Shares in the Manchester-based company started trading on the junior Aim market at 50p but within 10 minutes had jumped 70% to 85p.
But Boohoo, which joined the junior Aim market this summer, has all the hallmarks of a business which can outshine its peers.
Last year Pinewood, which listed on the junior AIM market in 2004, stated its intention to engineer the business for a move to the main stockmarket.
The fundraising will potentially translate into a market value of up to £100m when it joins the junior AIM market in March.
The new venture aims to raise funds from individuals rather than through banks, with the hope of listing the business on the junior Aim stock market.
The rules were designed to encourage people or companies to hold stakes in companies deemed relatively risky - firms listed on the junior Aim stock market or those owned by private equity.
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The company, which is listed on London's junior Aim stock exchange, reported pre-tax profits of £19.2m for the year to the end of March, compared to £9m for the previous year.
Commodities companies dominated the FTSE 100, the FTSE 250 and the junior market, Aim.
The company also plans to move from the main stock market to the junior version, Aim, to reduce costs.
The company's shares, traded on London's junior Aim market, lost a third of their value.
Except, actually, we did – while every series of the original competition seems to last for years, the celebrity edition is always slightly embarrassing, and the junior variant aimed at kids, The Professionals rapidly established itself as the one worth watching.
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CEO of Professional Science Editing for Scientists @ prosciediting.com