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It's a claim that sounds impressive and means next to nothing.
The site works by jumbling a few verbs (facilitate, foster, leverage) and nouns ('word of mouth', buzz, 'branded utilities') into a sentence that sounds impressive but means absolutely nothing.
Get a job that sounds impressive.
That sounds impressive, right?
"That sounds impressive, but it's only two hundred thousand homes so far, out of forty million.
That sounds impressive, but in fact the 5.1% return was relatively modest.
Similar(36)
Meanwhile the administration offers the illusion of environmentalism, by announcing policies that sound impressive but are nearly content-free.
Some measure the wave face from the lowest point in the trough, producing dimensions that sound impressive — except that underestimation is más macho.
There are plenty of things in Liszt that sound impressive but aren't actually very difficult (I don't think the Sonata becomes truly terrifying until the octave passages very near the end).
A decade later that boast sounds impressive in a way he couldn't have predicted: the flashy Brooklyn rapper has outgrown Magnavox and outlasted VCR's.
That number sounds impressive unless you consider that more than 1.9 million vehicles enter and leave Manhattan every workday, according to 1999 Transportation Department data.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com