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History has proved that "leaderships" based on fear and ignorance are doomed to failure.
Your communication should start first and foremost with answering the question "why" and make it about them, not about the benefits that leaderships will gain.
Similar(58)
"Rwanda shows that leadership matters.
No-one said that leadership was easy.
The country lacked that leadership until today.
8. Recognise that leadership matters.
We need that leadership globally.
"It's developing that leadership spark.
Where will that leadership come from?
Although studies have indicated that leadership is vital for TDTs' functioning, providing adequate leadership is challenging.
"And we need that leadership now more than ever".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com