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JiWire has been watching mobile and in-app advertising, and says that "Advertisements in mobile applications are especially effective".
The AIDA model suggests that advertisements may hold attention by creating interest in the advertised product and shapes the desires of the audience to take action, i.e., creates a behavioral response to the advertised stimuli (Wijaya, 2012).
Because previous work has shown that advertisements for sugary drinks were one of the most prevalent forms of outdoor advertising [ 18], we hypothesized that the amount of general advertising would likely be associated soda drinking.
Publishers claim, as an article of faith, that advertisements don't sell books.
Through no fault of its own, this is the land that advertisements forgot.
Part of the challenge is that advertisements, as Mr. Rajaram once put it, should not feel like advertisements.
But the dearth of decent jobs means that advertisements for even the lowliest government positions bring avalanches of applications.
Mr. Spitzer charged that advertisements for the plan failed to disclose the balloon payment and details on qualifying for rebates.
Originated by two California moviegoers, the suit asserted that advertisements quoting Manning fooled them into seeing "A Knight's Tale".
He took some comfort in pointing out that advertisements for the show still featured the Madrid ensemble.
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That slow approach makes the recent wave of cheeky, take-that advertisements from a handful of credit unions stand out all the more.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com