Sentence examples for TV programmatic from inspiring English sources

There is something of a UK TV programmatic arms race kicking off.

Hanlon was interviewed by Furious Minds CEO Ashley Swartz at Beet.TV's TV Programmatic Summit, hosted at Xaxis and presented by Videology.

Beet Retreat 2016: The Transformation of Television Advertising will focus on the dramatic transition in television, including the rise of "addressable" TV, programmatic TV, advertising around VOD and "TV everywhere".

But video programmatic companies, especially those providing connected TV ads, are healthy acquisition targets, Moldow added.

"We think there's a world coming where programmatic TV represents 80percentt of TV viewing".

AOL (which owns TechCrunch, and in turn is owned by Verizon) first announced its programmatic TV offering in 2014, allowing marketers to buy TV ads through AOL's online system.

NBCU, AT&T and FOX all recently announced programmatic TV offerings, which bring the technological ease of buying digital video to the traditional TV screen.

On the acquisition side, Riegsecker said his next big targets are data management platforms and programmatic TV.

"In the U.S., I would still call it early days for programmatic TV, with greater adoption forthcoming as buyers grow familiar with the benefits".

While McCray focused on online ads during our conversation, McCray also said the company will reach "the next level" as more TV adopts a programmatic ad-buying model.

"Programmatic TV is really about bringing digital and TV much closer; marketers want to be able to better align their budgets across screens more simply, instead of having to deal with digital and TV buys separately".