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"What's not clear is whether those cases can be put together to create a strategic trend".
It's a broad strategic trend driven by the fact that every brand is online and every brand is a publisher.
Most people seemed to agree with the idea that content marketing is a "broad strategic trend" that slots in with the wider strategy.
One key strategic trend has been to strengthen the potential of the region as an energy supplier for the countries of Northeast Asia.
And by allowing more personalized attire, Starbucks seems to be doing something that is in keeping with a broader strategic trend in retail these days.
And the hottest strategic trend in automaking led by Ford Motor, Nissan and China is making lighter, safer and more fuel-efficient cars.
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FOLLOWING FADS The draft always reflects the latest strategic trends in the N.F.L.
As the Ministry of Defence's strategic trends programme makes clear, today's large-scale migrations are a historic force, just as those from rural areas to emerging cities were in the industrial revolution.
The ideological impetus behind this sort of research can be gleaned from a UK Ministy of Defence (MoD) report on global strategic trends published in 2010, updated in 2013, which contributed to the UK government's Defence Green Paper.
But the field has been shaped more by broad economic and strategic trends than sudden shocks.The renaissance that wasn'tAmerica's nuclear bubble burst not after the accident at Three Mile Island but five years before it.
But the colonel, a commander who asked that his name be withheld to protect him from retaliation, referred to "the great disconnect," the gulf between the intense efforts of American small units at the tactical level and larger strategic trends.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com