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Strategic premises tightly narrow the scope of action for the selection of strategic alternatives to the extent that paths seem to be reproduced as long as the underlying strategic premises remain unchanged (Rothmann and Koch 2014; Tripsas and Gavetti 2000).
Strategic premises are the basic assumptions on which strategic patterns are based and consist of a system's self-understanding and its perception of the environment (Albert and Whetten 1985; Porac and Thomas 1989).
[snip] You can say that AIPAC was misguided, that it's even become a pernicious force, but you can't deny that it got its strategic premises ordered properly.
In this way, strategic premises become "self-perpetuating" (Gilbert 2006: 152; Miller 1994): the affected organizations perceive their environment from the background of their strategic premises and become "blind" for feedback that would challenge their strategic premises.
Such tapered market feedback appeared to minimize doubts about the timeliness of strategic premises.
Open image in new window Fig. 7 The stabilization of strategic premises.
Open image in new window Fig. 6 Strategic premises and path stabilization.
Instead, the organizations interpreted market feedback in a way that reinforced their strategic premises.
Consequently, the perceived market outcomes hardly seem to disconfirm strategic premises.
Therefore, these mechanisms seem to reduce the perceived need for an update of strategic premises.
Open image in new window Fig. 3 Coding structure (stabilization of strategic premises).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com