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Some investments are, in economist's jargon, "intangible".
Some investments will win, some will fail.
Some investments are thought to run into the low tens of millions.
Some investments—splashing out on a pricey advertising campaign, or buying a rival firm create uncertainty of their own.
Some investments yielded little, including the billions of dollars that were sunk into synfuels and nuclear fission.
Some investments are successful, some are not.
Some investments are used to improve the quality of products and reduce the setup cost.
Some investments have both economic and environmental benefits and might occur anyway.
Some investments are complicated and when it comes to investments, complicated isn't good.
Some investments could have multi-mode possibilities, he suggested.
Some investments have done better, and maybe a few have fared worse.
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CEO of Professional Science Editing for Scientists @ prosciediting.com