The ambitions of Delicious's new owners make it sound as if they want to jump into the social networking turf war among Facebook, Twitter and Google — a curious challenge considering Mr. Chen was at Google until 2009 and Mr. Hurley stayed even longer, giving up his title as chief executive of YouTube in late 2010.
As Occupiers planted tents in physical spaces, their online supporters staked out social media turf and people across the country started wondering what they were actually talking about with this "99%" stuff.
The clubs have issued a joint statement appealing for supporters to avoid any trouble or anti-social behaviour at Turf Moor on the day of the match.
Google has already moved forcefully into Facebook's home turf of social networking with Google Plus.
And complicating matters, Mr. Romney was forced to play on the less comfortable political turf of social issues immediately afterward.
Since its debut last year, Google Plus (the company renders it Google+) has moved into Facebook's turf of social networking, but its impact has been limited.
But those plans could be short-circuited by Internet giants like Yahoo and Google, as well as by established players in the online jobs and dating categories, whose turf most social networking sites seek to occupy.
"You have a transformation of gangs from social entities organized around turf or ethnicity or around projecting honor and learning what it is like to be a male to becoming, in the 1970s, more economic entities that are increasingly, over time, organized as means of entry into the underground economy," Mr. Schneider said.
Not empire-building, social engineering or artificial turf.
We are always fighting about social status, identity, money, power, turf, control, lust and love.
