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This year, we may finally see what turns out to be the UK's first genuinely "social" election.
President Obama, meanwhile, triumphed in the 'Social Election' – a picture featuring him in a post-victory embrace with the First Lady becoming the most tweeted in history, and reminding us that there is a softer side to the internet.
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The "social media election" has turned into the "anti-social election day," with some users tuning out of social sites to avoid a barrage of "#nothinbutannoyingposts" from "misinformed political 'experts.'".
With tiny budgets and new technology opening up new ways of building relationships with voters, this has inevitably been dubbed the social media election.
"The traditional parties have no real answers on immigration," said Ania Skrzypek, a Polish political scientist who helped draft the European social democrats' election programme.
He said that there were 27m votes cast in 2010, and with 15m Twitter users the 2015 race is the "first social media election".
"This is the first social media election, definitely more so than 2008," said Patrick Ruffini, a leading GOP online strategist who's worked on the campaigns of President George W Bush, Rudy Guiliani and Tim Pawlenty.
Social media election?
India's social media election battle.
Is this India's first social media election?
So has this been a "social media election"?
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