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There's no shortage of audiences, so theatres should not shy away from being strict about enforcing standards.
Many theatres see it as a chicken-and-egg situation: audiences are more likely to buy tickets for titles they know rather than take a punt on an untested and untried piece of work, so theatres programme classic plays in the hope of improving the box-office figures.
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Jekyll: We're so theatre.
"So theatre as pure plumbing of self, in a psychological way, seems very readerly to me".
So theatre may have been my first love, but it's more that theatre is what triggered my creativity.
So theatre PR companies have to resort to the same sort of shameless sensationalism as those trying to flog brand-awareness of a chocolate bar.
He's so cinema and my mum's so theatre!" While this may explain her "dual passion" for both art forms, when she was a child, every Sunday afternoon her father took her and her sister to the cinema.
So theatre was in his blood and all around him, though he was scarcely born in a skip: his upbringing was one of solid middle-class comfort and respectability.
I tend to go for live performance as it's invariably much more transient – if you miss it, that's it for ever, so theatre, dance and music concerts often win out.
I've never really liked being told what to do, so theatre's good because the writer's king.
In musical theatre, there is a similar focus on lyrics, so theatre audiences are primed to listen closely.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com