"There are protections in there so broadcasters can't hold production companies to ransom by lowballing them on subsequent commissions".
So broadcasters are setting up pay-television channels, and cable and satellite companies are looking to new content delivery platforms, like the Internet.
Viewers can now effortlessly skip the ads, so broadcasters and the companies that used to buy airtime for commercials are trying to find better ways to catch people's attention.
(Just a few years earlier, the federal government had forced the breakup of NBC — that's where ABC came from — so broadcasters had reason to take Washington's wishes very seriously).
So broadcasters have threatened that if Aereo wins, they will take their content off the public airwaves and offer it through pay-TV only.Aereo has raised around $100m from various investors, including Barry Diller, a veteran media executive.
This bill needs to be signed so broadcasters and content providers can update their PSAs with the new date.
Now, Facebook can get users excited and assemble them before the actual live-steam starts, so broadcasters have a full audience the second they go live.
But televising cycling is notoriously expensive, so much so that some of cycling's brave new worlds - sport-hungry locations like Beijing, Dubai and Qatar - even subsidise the production costs so broadcasters pick up the races.
The viewers could also be allowed to chat with each other, or add comments and questions ahead of time so broadcasters have feedback or queries waiting for them when they start the stream.
More of us are becoming broadcasters, and so broadcasters need to provide content quickly that can compete with this, or at least provide conduits to use that user-generated content more effectively, and this is one route to helping make that happen.
