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The phrase "Snowball effect" is correct and usable in written English.
It is typically used to describe a situation where something starts small and gradually grows in intensity or significance, often leading to larger consequences. Example: "The initial success of the campaign created a snowball effect, attracting more supporters and funding as it gained momentum."
Dictionary
Snowball effect
noun
An accelerating growth of magnitude, including fame, fortune, importance, or danger.
Exact(57)
"It's a contagious, snowball effect".
And it's a snowball effect.
"There was a snowball effect".
Demographically, it looked like a snowball effect.
This creates a fake snowball effect.
And then it was a snowball effect".
"We're trying to create a snowball effect.
"We're seeing a snowball effect," he said.
We are already seeing a snowball effect.
Instead you get the snowball effect.
This talk is having a snowball effect.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com