"Guests aren't simply buying a room but an experience.
Some emphasize a theme to differentiate them from hotels that simply offer a room for the night.
Trapped in a theory or a museum or simply in a room, they're sticklers for form who can't give up looking for things or at things.
But when Beijing finally gets its Olympic moment in the sun, some of the thrills will simply require a room key.
Simply pick a room, pick a song and hit play.
Simply mention a room at a conference, for instance, and it can pinpoint exactly where you are through integration with Upcoming.org, FireBall launches today in a private beta for attendees to the Web 2.0 Expo.
You might use them to simply make a room smell nicely, or you might place them strategically to help offset unpleasant odors.
It is simply a tall room, lined with bullfighting posters and filled with barrels.
Mandler's is simply a boxy room with a very high ceiling and a counter in the rear, but it combines functionality with a certain industrial style.
