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In all this means a "substantial shortfall in profits compared to the guidance issued in March".
Easterbrook was named to replace outgoing CEO Don Thompson at a critical time for McDonald's, which in 2014 faced a 15% shortfall in profits and a loss of market share to other fast-food hamburger chains, such as Five Guys and Shake Shack.
Two, even if there is a soft landing, corporate fixed expenses have built up during this nine-year period of prosperity and will be hard to roll back, so that a minor shortfall in revenues will cause a major shortfall in profits".
Executives close to Mr. Lai said the stock exchange had made onerous demands of him, including a requirement that he personally put up a cash guarantee of $167 million to cover a potential shortfall in profits and the company's potential liability in pending libel suits against Apple Daily and Next.
It is still possible to take a cheerful view that a £70m-ish shortfall in profits this year – £545m is now predicted instead of £614m – will become just one lost year in a remarkable 25-year run as a public company.
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So think realistically about where you can make up any shortfall in profit without driving your prices up, such as reviewing your suppliers or cutting out any unnecessary costs.
You may be unduly optimistic, however, in predicting that "consumers are sure to benefit".Car makers are determined to make good any shortfall in their profits in the new-car market by ensuring that car owners pay a prince's ransom every time their vehicles need to be repaired.
If production fell below the quota agents made up the shortfall in lost profits to the company from their pay.
In Britain, the bottling company's difficulties will lead to a shortfall in operating profit for the year, officials said late Monday after the stock market closed in New York.
Need I remind you of the $21.8 billion shortfall in student loan profit that is projected in the government's 2016 budget?
SBS Technologies Inc., which makes components for computers, said yesterday that it expected to report quarterly results below analysts' expectations because of shortfalls in high-profit product lines and international sales.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com