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Person name was more emotional and sensory vivid than common noun semantic access.
A quick copywriting tip: Use only ONE adjective before a noun, opt for sensory adjectives and edit your copy ruthlessly to remove meaningless filler words, like "good", "leading", "best-in-class", "nice".
Sensory testing.
Sensory Physiology.
Sensory Coding.
Sensory deprivation is prevalent.
Sensory hallucinations.
Sensory overload.
She suggested that one possibility for this difference is that during semantic or conceptual processing, verbs may be defined by action or thematic features, whereas nouns by perceptual or sensory features.
In her book "Darwin's Plots," the literary historian Gillian Beer supplements abstract nouns like evidence, relationships and beliefs with vivid verbs (rebuff, overturn, exhilarate) and concrete nouns that appeal to sensory experience (earth, sun, eyes): Most major scientific theories rebuff common sense.
Some basic nouns.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com