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Nielsen's "people meter" survey, the basis for all national television advertising sales, measures only home viewing.
The absence of sales measures (the second, fifth, sixth and seventh factors) have often been brushed aside by a court; the theory being that a seller enjoying an active demand for his product has no need for advertising.
Programs (will be) evaluated on the basis of moving to not just delivery but driving (viewer) resonance or reaction or brand equity and sales measures that advertisers are interested in".
But the background check records provide a rough estimate, and the gun dealer sales measures, compiled separately, provide an even better estimate of the number of firearms sold for each category of weapon -- pistol, revolver, rifle and shotgun.
A natural reaction of most corporations is to battle these trends with legal, policy, and competitive measures such as deploying fear uncertainty and doubt, or combative marketing and sales measures.
Similar(55)
Sales – measured by premiums – were down 8% at £1.3bn.
JULIA MEURLING Graph tracks total fireworks sales, measured in millions of pounds, from 1990 to 2001.
Abercrombie & Fitch shares sank after a crucial sales measure declined in the all-important holiday quarter.
Retail sales, measured in dollars, were subdued, rising by just 0.1% in May.
When compared with the same period last year, retail sales (measured by volume) are down 10% to 15%.
Retail sales measure the total receipts at stores that sell all types of goods, from butter to television sets.
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