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Squidoo is a mixture of evergreen (static) and refreshed content.
Blogs, on the other hand, are the very essence of refreshed content.
The idea is to allow an expert to create a site, combining static/evergreen and refreshed content.
The result is constantly refreshed content relevant to a given tag.
An example of a service that combines evergreen and refreshed content successfully is Myspace, which has both static content about a person and blog-like aspects where people can add fresh content.
It's not an Amazon algorithm thing per se, but it's often the newly, refreshed content that helps to spike visibility of the book because it looks new to readers, especially if your book is genre fiction.
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"The refresh button is to be used to Refresh contents.
Refreshing content wirelessly seems to be a breeze and is quite fast.
Example: Farmville (static state is its own victory), SCVNGR (challenges constantly are being built by the community to refresh content).
Plus, if you return the favor and let other people post guest blogs on your blog, you can take some time off from posting every now and then and can bring some refreshing content onto your site, which is always a good thing.
Lat's animation has won praises for its technical work and refreshing content, although questions have been raised by Southeast Asian audiences over its similarities with Western animation and its deviations from the local style of spoken English.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com