The failure of the Refresh campaign is one of several setbacks that Nooyi has experienced lately.
Under the slogan "Refresh Everything", the Pepsi Refresh campaign asks the public to vote online for charities and community groups to receive grants ranging from $5,000 to $250,000.
"But with all the enthusiasm for a refreshing campaign, I think she can pull off a surprise upset".
In its first year, the Refresh campaign garnered more than eighty million votes, got three and a half million "likes" on Pepsi's Facebook page, and drew some sixty thousand Twitter followers.
It is an approach that reaped rewards, with a leaked email from a Mirabella staffer admitting that the incumbent has been "outgunned" by McGowan's refreshing campaign, which has more than 400 volunteers and has raised $82,000 via crowdfunding.
In fact, after the game, overall mentions of Pepsi and the Pepsi Refresh campaign remained relatively on the same trajectory as before.
While Pepsi's Refresh campaign, which gives people the chance to get funding for philanthropic and charitable ideas, is ongoing, the Forbes judges highlighted the use of "Refresh" as a way for Pepsi to push toward a new identity while still maintaining its youthful image.
Model and body activist Denise Bidot, television host and model Kamie Crawford, social media star and dancer Megan Batoon and pro skateboarder Lizzie Armanto star in the refreshing campaign.
Both were watchable over time and the respective agencies' instinct told them when to refresh the campaign and move on.
Now, Ms. DePeau said, it was time to refresh the campaign by focusing on "the idea that we're all in charge of our financial futures" as part of riding herd on "every aspect of our lives".
It was a Pepsi driven, user-submitted video 'letter' that captured passions of voters, and connected the Pepsi "refresh everything" campaign to the changing political climate.
