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Difficulties in measuring the costs and benefits of information security investments cloud the vision of the rational decision-maker.
BEHAVIOURAL ECONOMICS has been embraced enthusiastically by the left, because it challenges the model of the rational decision-maker.
Their argument was that, in a crisis, the President needs to be a father figure, not just a rational decision-maker.
She is known for being a sober, rational decision-maker — but those close to her say the killings in Charleston have made her emotionally raw.
Behavioral economists have called into doubt the very notion of "homo economicus," the supposedly rational decision-maker in each of us.
In the case of cybersecurity, a rational decision-maker invests in information security if the investment yields a positive return, or if the cost of the investment is less than that of the risk it eliminates.
Similar(35)
A new Cornell study set out to find if people are born to be rational decision makers or if their rationality can be enhanced through education.
Roeser considers himself an exceptionally rational decision maker.
The premise of most marketing departments is that the customer is purely a rational decision maker.
"Any rational decision maker, including Sandy Weill, has to take into account the reputational issues at stake".
The first of these assumes that policy decisions are made by a unitary, rational decision maker, represented by "the state" in many formulations.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com