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Pure boost: the catastrophe of ephemera.
"It's a pure and simple catastrophe," said Ms. Atlan's mother, Monique Amsellem, 46.
"It's a pure and simple catastrophe," offered the owner, Monique Amsellem, 46, Ms. Atlan's mother.
This fallacy attempts to sells the idea of a pure cyber-based catastrophe (e.g., Cyber Shockwave) as something that we should all be worried about and, hopefully, be motivated to take action to prevent.
Band Aid's simple message erased all political complexity from the Ethiopian famine – not a natural disaster pure and simple, but a catastrophe used and exacerbated by a brutal government to destroy rebel fighters challenging its authority.
"Pure" words, without qualifiers, such as "event", "stimulus", "loss", "disaster" or "catastrophe" are used for such description.
In sum, failures do not come any more abject than Iraq, nor catastrophes any more pure.
Pure grime, pure gorgeousness.
Pure Talent.
Pure Art.
Pure coincidence".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com