Promotional material

USAGE SUMMARY

The phrase "Promotional material" is correct and usable in written English.
It can be used to refer to any content created to advertise or promote a product, service, or event. Example: "The company distributed promotional material at the trade show to attract potential customers."

✓ Grammatically correct

News & Media

Wiki

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Promotional material for Intel credits their platform for a 30 percent performance improvement in rendering software.

Wikipedia

Even real estate promotional material has changed.

The New York Times

Honestly, that is what the promotional material says.

The New York Times

"It's like paintball with foam," says Mizzou promotional material.

The New York Times

This will be specified within the promotional material.

The Guardian

The name Lucania does not appear in the promotional material.

The New York Times

Cephalon says it has since changed its promotional material.

The New York Times

What we really enjoy is the promotional material.

The Guardian

But recently I came across some promotional material for Snowblades.

The New York Times - Sports

The photograph will illustrate promotional material for the event.

The New York Times

The camp's promotional material promises to help "budding Pussy Rioters" hone headline-grabbing techniques.

The New York Times

Expert writing Tips

Best practice

When referring to a specific campaign, clearly identify the "Promotional material" by name or type, such as "brochures" or "digital ads."

Common error

Avoid using "Promotional material" as a catch-all term without specifying its form. Be specific (e.g., "flyers", "social media posts") to enhance clarity.

Linguistic Context

The phrase "Promotional material" functions as a noun phrase, typically serving as the object of a verb or the subject of a sentence. It refers to items or content designed to promote a product, service, or event. Ludwig AI confirms its usability in various contexts.

Expression frequency: Very common

Frequent in

News & Media

51%

Wiki

20%

Science

15%

Less common in

Formal & Business

8%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "Promotional material" is a commonly used noun phrase referring to content created to advertise or promote a product, service, or event. Ludwig AI indicates that the phrase is correct and widely applicable across various contexts, including news, media, science, and wiki sources. While grammatically sound and frequently used, specificity in its application—identifying the type of material—enhances clarity. Alternatives such as "marketing collateral" or "advertising materials" may be suitable depending on the context. Overall, the phrase is a versatile and valuable term in marketing and communication.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Marketing collateral

Replaces "material" with a more formal business term.

Advertising materials

Substitutes "promotional" with "advertising", focusing on paid promotion.

Advertising collateral

Combines advertising with a formal term for supporting materials.

Promotional items

Highlights tangible goods used for promotion instead of broader content.

Brand assets

Highlights materials that represent and promote a brand.

Marketing assets

Uses a business-centric term for resources used in marketing activities.

Publicity material

Emphasizes the aim of generating public awareness.

Outreach materials

Emphasizes the act of reaching out to the public.

Sales literature

Focuses on materials specifically designed to drive sales.

Promotional aids

Replaces "material" with "aids", focusing on the supportive role of the items.

FAQs

How can I effectively use "Promotional material" in a sentence?

To effectively use "Promotional material", specify what type of material you're referring to, such as brochures or digital ads. For example: "The company distributed "marketing brochures" at the trade show."

What are some alternatives to "Promotional material"?

You can use alternatives such as "marketing collateral", "advertising materials", or "sales literature" depending on the specific context and type of materials being discussed.

Is it acceptable to use "Promotional material" in formal writing?

"Promotional material" is acceptable in both formal and informal writing. However, for formal contexts, consider using more specific terms like "marketing assets" or "advertising collateral" to maintain a professional tone.

What's the difference between "Promotional material" and "Propaganda material"?

"Promotional material" aims to inform and persuade consumers to purchase a product or service, while "propaganda material" aims to influence public opinion, often with biased or misleading information. The key difference lies in the intent and ethical considerations.