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THE most striking thing about the wine shelves of the average supermarket is the sheer range and profusion of wines on offer.
Consumers have been blessed with a profusion of wonderful wines from sources that few would have predicted as recently as the turn of the century.
Caught in such a profusion of delicious wines, it would have been sheer recklessness to announce that this one was obviously from Oregon, that one from the Cote de Beaune, that one from Carneros or the Anderson Valley.
Engaging the buyer is important because with such a profusion of label choices, wine buyers can be influenced by samples, promotions and advertising, according to the Nielsen study, titled "Exploring the Alcohol Beverage Consumer's Mind-Set".
All told, the panel noted a total of 10 different tastes and smells in the salts, many fewer than the wine-like profusion of qualities celebrated by salt specialists.
Today you can find surprisingly good examples of almost every grape variety and type of wine, from port to sparkling wines, produced somewhere on the continent, as well as a profusion of new wine regions.
A case of wine.
30 jars of wine.
Plenty of wine.
A sip of wine.
Good bottle of wine.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com