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The phrase "product placement" is correct and usable in written English
It refers to when a company advertises its products or services in a video, either indirectly (as part of a set or visible in the background) or through a character using or wearing the product. For example, "The new action movie features a lot of product placement for a brand of sports car."
Dictionary
Product placement
noun
A form of advertising where a brand or product is placed in the media, for money.
Exact(57)
Product placement?
Product placement, much?
Product placement is a fact of life.
Product placement is everything in Yankeedom.
Product placement in her own art.
Product placement during a bowling change?
Product placement is everywhere in fashion.
"Product placement, I'm still getting used to".
Product placement on Instagram seems inevitable.
Product placement can also influence on-screen technology.
"Product placement is a way of enhancing an advertiser's message".
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