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The relationship with the principal client is especially important in developing consensus and commitment.
For all its beautiful brochures, Hungarian tourism is only reluctantly geared to its principal client, the German-speaking market.
Mr. O'Brien's principal client at present is Howard Hughes, the secretive West Coast indus trialist and casino owner.
EBA helped Owens find a manufacturer for his clothes and sold them to stores, and in 2003 Owens became the agency's principal client.
A principal client was the Conservative party, and one of the firm's best-known ads helped get the Tories into office.
But there was tension over a fundamental question: Should the corporation counsel's principal client be the mayor who appointed him or the city as a whole?
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Russia's principal clients for weapons are India and China.
Its other principal clients, he said, have been pornographers.
Among his principal clients were the Pacific Stock Exchange and Berkshire Hathaway Inc., Mr. Buffett's investment company.
(One of his principal clients is François Pinault, the French luxury-goods magnate, whose holdings include Christie's).
One of his principal clients has been the USIA, whose director, Charles Z. Wick, recommended Koehler to succeed Patrick J. Buchanan.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com