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"With President's Day weekend over, we are now starting the prime rental season," she said.
About £2bn a year is spent on building prime rental properties, almost the same as on rental homes for those earning below £50,000 – when the figures should be £600m and £5.4bn respectively.
Currently £2bn a year is spent on prime rental properties, almost the same as on rental homes for those earning below £50,000 – when the figures should be £0.6bn and £5.4bn respectively.
Prices may be tops in the city, but prime rental prices are peerless as well.
If you want to use it yourself in season then you'll be giving up prime rental income," Hardin adds.
You might need to lower your price to get a tenant in mid-February, but you can sign a lease that ends in July so you can remarket with a higher price in the prime rental season.
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Smith added: "More sellers have opted to become landlords, increasing the supply of super-prime rental properties in London".
But a recent industry report by Walpole, which represents 200 British luxury brands, suggested the super-prime rental levels were becoming a problem.
Volume had increased by late May, but professionals in leasing offices say that the incentives being offered in the prime summer rental season are a clear sign of a weaker rental market.
With the prime summer rental month of August fast approaching, here are some areas that every summer rental landlord and tenant should consider.
As prime vacation rental season approaches, anyone seeking a virtual paradise need only crank up a search engine and type in a destination.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com