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"Prime" placements include wrapped cars or several ads in a station for a single company, he explained, as well as the shuttle from Grand Central Terminal to Times Square, which can be completely covered by an advertiser — both the interior and exterior of the three-car train — to immerse riders in the brand.
Rather, it's the fact that Yelp makes money by selling ads and prime placements to the very businesses it lists under ostensibly neutral third-party review.
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I want her to be far more than "prime placement" for a dress label - whatever the country of origin.
The consolidation of distributors in the last few years only worsened that problem by making it more expensive for magazine companies to pay for prime placement.
Drawn to LegalZoom by its prime placement on AltaVista and Yahoo, I was won over when I learned that someone would check my work.
Google could use prime placement and rich graphics to attract viewers to Google products, and the problem would be worse on mobile devices, competitors told the commission.
Now, as magazines struggle to reinvent themselves for the 21st century, they are increasing their online presence and expect prime placement for their dot-com writers.
The social media company is rolling out two new ad products aimed squarely at small businesses who have typically been reluctant to fork out for prime placement on the site.
The major labels — Sony Music, Warner Music, EMI and Universal Music — no longer have such a firm grip on creating and selling professional music and minting hits with prime placement on the radio.
To obtain prime placement on the Microsoft desktop, Mr. Harris said, Intuit had to agree to bundle Microsoft's browser with Intuit's on-line personal finance software and not bundle Netscape's browser.
"Brokeback" is going for broke, putting a very direct solicitation to the Screen Actors Guild in prime placement next to Page Six, the New York Post gossip column that stars frantically scan to see how much trouble they got in the night before.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com