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Discover Ludwig'Primary target' is a correct and usable term in written English
For example, you could say, "We identified our primary target audience for the advertisement campaign."
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"This is their primary target.
Their primary target will be Carmelo Anthony.
He was enjoying being Collins's primary target.
Samsung is the primary target so far.
Sunnis remain Abu Sajat's primary target.
Khan is adamant he was the council's primary target.
Agüero has now replaced Sanchez as Mancini's primary target.
The tax collector's office was the primary target, he said.
Better yet, he was Boston's primary target this off-season.
These days, kids are not necessarily Wonder's primary target audience.
"As such, they are also the primary target of the powerful interests that fear change".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com