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The earlier spikes could be explained by the spread of rumors around the milk powder price investigation, which was publicly disclosed in July but had been in the works for four months.
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Chatter about Fonterra, which does not have its own brand in China, was little affected by the earlier price investigations but spiked steeply in August at the time of the botulism scare.
Other companies have also been caught up in the pricing investigation.
Nestlé, which was named in the pricing investigation but escaped a fine, experienced the smallest spike in online chatter about its Wyeth infant formula unit.
SHANGHAI — Global milk powder companies are scrutinizing Chinese social media reports as many as four times a day to gauge consumer reaction to a high-profile pricing investigation and food safety scare that threaten their squeaky-clean image in the $14.5 billion China market.
China's National Development and Reform Commission, the body which is probing Qualcomm, also launched a pricing investigation into the pharmaceutical industry earlier this year.
The fines, announced by China's top economic planner, the National Development and Reform Commission, coincide with a separate pricing investigation into the pharmaceutical industry.
It may eventually turn out that the pharmaceutical pricing investigation is just another isolated development: a case of the government wielding a club with one hand to pinch pennies with the other.
The unit, which had been equally owned by the two partners, is also facing other federal and civil pricing investigations, the companies have said.
Anyone with information which may aid Det Sgt Price's investigation should call her on 101.
In July it was hit by a fine and had to cut prices in China after a milk-powder price-fixing investigation.
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