Explora is one of them, a luxury hotel that prefers to use neither the word luxury nor hotel.
While we bomb Isis, Assad spares it and prefers to barrel-bomb Syrian civilians in the pockets of territory still controlled by the rebels fighting his rule.
Mamonov prefers to talk about electronic dance music, otherwise know as EDM, a catch-all term for the commercial dance scene.
But it's immediately clear he prefers to be out on the shop floor.
And he is not at all self-involved – he prefers to focus outwards.
Gaël Clichy's meek defending when James Perch scored Wigan's second probably illustrates why Pellegrini prefers Aleksander Kolarov, who is not immune to the odd dicey moment, while Joleon Lescott, making a rare appearance, was also shaky.
Though this would not be a downtown stadium – something MLS prefers – the team have received public support to join MLS, and point to potential rivalries with Dallas and Houston as something that could be attractive to the league.
In many ways, Picasso prefers the lack of attention.
My own strong reaction to the novel stemmed from Austen's depiction of society, a world of conspicuous consumption (Sir Walter Elliot cannot stand the idea of retrenching when he mismanages his finances and prefers to leave his house rather than be seen with a footman or a picture less) and his arrogant, good-looking daughter Elizabeth can't be seen without all the props, either.
The case is proving to be an unwelcome spotlight on the workings of a Wall Street bank that prefers to keep a low profile.
He prefers to emphasise the fact that internet bandwidth in Iran has significantly improved after a five-year gap, increasing by about four times.
