But Goldman also has been trying to polish its reputation with ordinary Americans and politicians in Washington.
The asylum request could help Mr. Correa polish his reputation as a defiant provocateur in the relationship between developing Latin American nations and the United States.
The diamond hub opens a new museum called Diva, part of its effort to polish its reputation in the industry and build tourism.
Morgan Stanley envisioned the sign as a chance to polish its reputation, so van Gastel proposed a series of images on various themes — sunrises, piggy banks, globes, traders at work — that would swirl and zip and zoom all the time.
Wal-Mart has worked hard in recent years to polish its reputation and give elected officials, community groups and shoppers a reason to say yes to their stores, especially as it pushes aggressively into big — and historically hostile — cities.
Mr. McCain has relied on his unusual accessibility both to polish his reputation for candor as well as to bring him free publicity to combat Mr. Bush's campaign war chest.
PAGE A16 Oprahness Over Truthiness In his column, David Carr writes that Oprah Winfrey, who was betrayed by the author James Frey and her own gullibility into recommending "A Million Little Pieces," has since managed both to take responsibility and to polish her reputation.
Human rights groups say the prize was an attempt to polish his reputation, and they are celebrating the board's decision.
What's more, if you take the right steps to polish your reputation or "personal brand" (I'll tell you how shortly), you can make yourself a stronger job candidate.
Such "black hat" countries pay well -- Equatorial Guinea pays Qorvis $55,000 per month and Saudi Arabian initially paid Qorvis $14 million per year back in 2002 to polish its reputation in the wake of the Sept. 11, 2001, attacks, though in recent years the latter contract has been much less lucrative.
They acted a lot like the NCAA, an organization founded in the wake of the 1905 college football season (in which 18 players were killed) to polish the reputation of college football--and later all college sports--rather than make the game safe or clean.
