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A brand-spot on a Blair is a product placement opportunity that most marketing directors would give their annual expense account for.
For its part, ITV has been visiting media buying agencies, which negotiate TV airtime deals on behalf of advertisers, using a well-researched system where a score for the value of the product placement opportunity will determine the price paid.
Television can offer a unique placement opportunity for manufacturers seeking input on product, pricing, trial/repeat, marketing, messaging and a host of other product dimensions.
The BBC Performing Arts Fund has awarded a total of £190,000 to 19 music organisations across the UK in order to host a bespoke placement opportunity as part of its Music Fellowship scheme.
This recurring blog series features a collection of recent news stories about threats to public health, our democracy and the planet which are ignored or underreported by the handful of corporate mainstream media conglomerates, TV pundits, and radio shock jocks who've turned the "news" into little more than an entertainment and product placement opportunity and let down the American public.
Similarly, a two-part study found substantial gaps between financial incentives students deem important in the creation of an appealing clinical placement opportunity and the actual provisions offered to them by Southeastern Ontario communities [ 60, 61].
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All students take a work placement module and there are European placement opportunities.
There exists a need for innovative thinking to identify new clinical placement opportunities for nursing students.
Should that move fail, some networks have already started to offer sponsors far more product placement opportunities.
Mindshare then sold its share of the commercial time and placement opportunities to longtime clients like Unilever.
And we have more work placement opportunities to give students a leg-up onto the career ladder.
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CEO of Professional Science Editing for Scientists @ prosciediting.com