Politics is persuasion and "to be persuasive we must be believable; to be believable we must be credible" wrote the American journalist Edward R Murrow.
This might not be a problem if it were a drug for TB, malaria or AIDS – but critics of the HPV donation asked why cervical cancer received such a comprehensive effort in Rwanda – reaching 95% for 11-year-old girls when disease incidence lags well behind other vaccine-preventable diseases in the developing world (read the Rwandan health minister's persuasive rebuttal).
Perhaps a dose of scepticism on HS2 sounds more persuasive in Goldmanese.
We will not seek to dissuade migrants from risking their lives with posters or radio spots but rather with the most persuasive means out there: the voices of survivors and the family members of missing migrants".
Persuasive writing: style, structure and special technique The three key jobs of communicative art-writing: what is it, what is it about, and how does this connect to the rest of the world?
The story Linda Jing tells in the video is slick and persuasive: she was a girl from a poor village forced to study by candlelight because there was no electricity until coal-fired power plants arrived, transforming her destiny and that of China.
Little survives of his work, apart from a detailed list describing how voices can range from being engaging or feeble to persuasive and even melodious.
But he was very persuasive on the need to amend the student migration rules.
He had adapted the new approach of Bill Bernbach, the man who made American advertising modern in the early 1960s, to a British sensibility and British conversational rhythms and turned it into the best persuasive prose imaginable.
I enjoy it because it makes me feel great, so I'm hoping that more sleep will be an equally persuasive revelation.
But I do like it when comedy is delivered from a coherent, persuasive set of convictions about the world.
