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The sociologist Max Weber defined the "charismatic organization" as one that exists not due to a legal structure or a strong tradition but to the personal magnetism of the person leading it.
Working a powerful combo of personal magnetism and easy-to-digest philosophies — what young person doesn't want to hear that marijuana-enhanced sex is the purest route to enlightenment? — Mr. Baker became the "superrich father" to a band of gorgeous devotees (not a few of them underage girls).
He used it to denote a person's ability to inspire exceptional devotion because of perceived personal magnetism.
He had a personal magnetism and he was totally charismatic.
Will Allen's genius and personal magnetism are inspiring, even irresistible.
Her personal magnetism was indisputable and, for most, irresistible.
At the same time he was turning his personal magnetism into a valuable political weapon.
His unique singing style and personal magnetism established an immediate rapport with audiences.
People who encountered her spoke of her personal magnetism, her "golden ambience".
But part of her appeal is also her own personal magnetism.
Ms. Dick says that while Dick was both agoraphobic and shy, he was a man of enormous personal magnetism.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com