It has just launched the PSX, a home-entertainment device that combines a PlayStation 2 with a DVD recorder, a hard-disk based video recorder, satellite and analogue TV tuners, and photo-album and music playback features.
Moreover, the PSX, launched last year, which combines a game console and video recorder, has disappointed.
Again Engadget speculates: Games will be graphically in the range of PSX or PSP games, meaning true 3D gaming is headed to Android.
Titles currently being shown off seem to be focused around some older PSX as well as new PSP offerings, with God of War, Call of Duty: Modern Warfare, and LittleBigPlanet possibly on tap, and future plans for titles which incorporate augmented reality features.
And some developers see them as a chance to preserve important cultural artefacts from gaming's physical storage-based past in the cloud for generations to come to enjoy, The distinctive aroma of vintage gaming hung over PSX like a cloud of Brutaftershave.
Tellingly, the behind closed doors area where industry insiders could get priority access to games was tiny and understocked; PSX is intended as a gathering for what former Sony America President and CEO Jack Tretton termed "the PlayStation Nation" and within its walls everyone's an equal.
It's how the movie industry works of course, and it's interesting how PSX is coming to resemble the vast Comic Con events, where big name television and film properties fight for space with independent and cult titles, basking in that reflected fandom.
Sanchez went to the PSX event in his hometown last year and "kind of fell in love with everything.
It's telling, though, that neither Naughty Dog title revealed at PSX represents a new IP.
Developer Naughty Dog took to the stage at the PlayStation Experience (PSX) event in Anaheim, California on Saturday, confirming a sequel for its critically acclaimed post-apocalyptic adventure.
